Positioning Qatar as a premium destination that offers a top quality tourism product is one of the defining features of QNTSS 2030. Priority is therefore given to projects that will advance the country’s drive towards quality and excellence and is primarily focused in areas where Qatar has already established a strong foundation and which offer outstanding potential for the future.
QNTSS has identified several sectors where Qatar has a significant competitive edge. These are as follows.
- Culture and heritage – authentic experiences of Qatari and Arab culture; historical and heritage sites; museums, galleries and public art installations.
- Urban and family entertainment – urban experiences; excellent shopping, entertainment, dining and relaxation opportunities for individuals and families.
- Business events – major business travel destination with top class MICE (meetings, incentives, conferences and exhibitions) facilities and services.
- Sports – well established regional and international sports venue with excellent facilities; host of the 2022 FIFA World Cup finals.
In addition, QNTSS recognizes Qatar’s exceptional strengths and potential in the following tourist market segments:
- Sun and beach,
- Health and wellness,
The scale of official commitment to the future of tourism in Qatar is well illustrated by the fact that QNTSS anticipates a combined total of $11.5 billion in government and private sector investment to be devoted to the above eight priority areas of the market until 2030. This will be spent on infrastructure, product development, training and services.