The role and responsibilities of the Qatar Tourism Authority (QTA) reflect the Government’s commitment to tourism and the business events industry as key priority sectors in its national strategy for economic and social development.
QTA’s mandate covers all aspects of the industry, including destination marketing, product development and quality control through licensing and classification.
Its marketing role is to promote Qatar both regionally and internationally as a quality destination for both business events and leisure travel, including cultural, leisure, sports and educational tourism.
QTA’s promotional initiatives relating to the business events sector include participation in major MICE industry exhibitions and forums worldwide, as well as presentations, workshops, familiarization visits and one-on-one guidance. The QTA also supports the organizers of Qatar-based events through local, regional and international publicity activities.
To reinforce these activities and provide an on-the-ground presence in key markets, QTA has opened representative offices in the UK, France, Germany, Saudi Arabia (covering the GCC) and South East Asia (Singapore, Malaysia and Hong Kong) with further expansion planned in 2016-2017.